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ABOUT US
The idea for Masquerade Cocktails was simple. Develop a line of delicious, 100% alcohol-free adult beverages. The no-alcohol part was easy. The challenge was to create beverages that tasted as good as “genuine” cocktails. After months of collaboration with beverage specialist, we hit on just the right combinations of flavors that replicated the taste of the most popular cocktails but without one drop of alcohol.
Thus were born Masquerade Cocktails. Introduced at the National Beer Wholesalers Association Convention of 1993, the delicious and amazingly authentic tastes of Masquerade Cocktails met incredibly positive response. More than 90 wholesale distributors from across the country made truckload commitments on the spot. It's no wonder Masquerade Cocktails was proclaimed one of the "… next big things in beverages" by Beverage World Magazine (click here for full article).
Despite the overwhelming response at the time, other business interests forced me to postpone implementing production until now.
But by all indications, there has never been a better time to roll out a pre-mixed, ready-to-drink, 100% alcohol-free adult beverage. Today more than ever, consumers are more health and safety conscious. In light of new information about women’s health and diet, the need for an adult beverage without any of the issues associated with alcohol is obvious.
I'm excited about the roll-out of Masquerade Cocktails and about making this opportunity available to you, the beer wholesaler. With your insight to trends in the industry and intimate knowledge of your markets, I’m sure, you too, will recognize Masquerade Cocktails as the "Next Big Thing In Beverages."
Bill Murray
President and Founder
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